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She is currently developing a mobile app for the site.
Humaira Mubeen has just returned from a trip to Pakistan to visit her father.
But as the oldest daughter, it was no ordinary catch-up. Even though she was born and bred in the US, being an unmarried Muslim at her age is a worry for her parents. "My parents are very traditional still in that sense," she said over the phone from Washington DC, where she lives.
"I'm the oldest of six so they think that I should follow that traditional route to have them find someone for me." Like most single Muslims, Mubeen is used to meeting potential suitors handpicked by her parents or relatives.
"That's one of the reasons why I had to go back there," she said, laughing."My dad lives there for half a year and he wanted to talk about the whole marriage process because I'm getting older.I'm 25 and I'm still not married." Mubeen is one of many young, university-educated and 'Westernised' Muslims who are feeling immense pressure to get married.But as a self-confessed 'Mipster' (a portmanteau for 'Muslim hipster'), she is determined to find love on her own terms, and to help others do the same.
She teamed up with her friend Shereen Nourollahi (whom she met on Mipsterz), and enlisted the help of developers Hassan Shaikley and Sadique Ali to turn 'Hipster Shaadi' into a reality.
The site, which has since been renamed 'Ishqr', is a quirky, tongue-in-cheek take on conservative Muslim matrimonial websites, such as Shaadi or Single Muslim.