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It’s also easily avoided by thinking through what you’re trying to say.“It’s” is a contraction of “it is” or “it has.” “Its” is a possessive pronoun, as in “this blog has lost mojo.” Here’s an easy rule of thumb—repeat your sentence out loud using “it is” instead.
If that sounds goofy, “its” is likely the correct choice.
To this day I have to pause and mentally sort this one out in order to get it right.
Here are five mistakes to avoid when blogging and writing web copy.
This one drives me insane, and it’s become extremely common among bloggers.
All it takes to avoid this error is to take a second and think about what you’re trying to say.“Your” is a possessive pronoun, as in “your car” or “your blog.” “You’re” is a contraction for “you are,” as in “you’re screwing up your writing by using .” This is another common mistake.
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One thing blogging and good copywriting share is a conversational style, and that means it’s fine to fracture the occasional rule of proper grammar in order to communicate effectively.
Both bloggers and copywriters routinely end sentences with prepositions, dangle a modifier in a purely technical sense, or make liberal use of the ellipsis when an EM dash is the correct choice—all in order to write in the way people actually speak.
But there are other mistakes that can detract from your credibility.
While we all hope what we have to say is more important than some silly grammatical error, the truth is some people will not subscribe or link to your blog if you make dumb mistakes when you write, and buying from you will be out of the question.
“Their” is a plural possessive pronoun, as in “their bags” or “their opinions.” Always do the “that’s ours!
” test—are you talking about more than one person and something that they possess?