Current online dating in chile
We have a freemium model where we monetize through paid subscriptions that go from US$ 5 to US$ 20 per month.
Dating Latam’s first product “Mi Media Manzana”, is the first matchmaking platform (Web + Mobile APP) based on a localized proprietary algorithm for Latin America.
On the other hand, monetization is also very difficult.What challenges, either terms of policy or the development of the market in Peru, does Dating Lat Am face currently?Neira: Raising capital from a country that has limited capital market (no VC’s, no Business Angels, no crowdsourcing, almost no previous startup exits, no government support, etc.) is a very tough challenge, but we managed to raise over US$ 1M on our seed round.Category penetration in this region is very low, less than 15% but all market trends indicate that this will dramatically change within the next 3-5 years, just as it has happened before in North America, Europe and Asia.
LAVCA: What barriers or obstacles did you overcome in the early stages of your company’s growth?In the US or Europe, 100% of subscription sales are paid with recurrent billing on a credit card.