Current online dating in chile

12-Mar-2016 09:32

We have a freemium model where we monetize through paid subscriptions that go from US$ 5 to US$ 20 per month.

Dating Latam’s first product “Mi Media Manzana”, is the first matchmaking platform (Web + Mobile APP) based on a localized proprietary algorithm for Latin America.

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On the other hand, monetization is also very difficult.What challenges, either terms of policy or the development of the market in Peru, does Dating Lat Am face currently?Neira: Raising capital from a country that has limited capital market (no VC’s, no Business Angels, no crowdsourcing, almost no previous startup exits, no government support, etc.) is a very tough challenge, but we managed to raise over US$ 1M on our seed round.Category penetration in this region is very low, less than 15% but all market trends indicate that this will dramatically change within the next 3-5 years, just as it has happened before in North America, Europe and Asia.

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LAVCA: What barriers or obstacles did you overcome in the early stages of your company’s growth?In the US or Europe, 100% of subscription sales are paid with recurrent billing on a credit card.