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15-Jan-2016 15:16

He claims that 186,000 female members are actively seeking a "Christian Grey" type arrangement."All of these keywords were popping up when my staff was approving profiles, so we started wondering what this thing was all about," Wade said."At a time when graduates are guaranteed debt rather than a well-paying job, or even employment for that matter, Sugar Daddies are sought out for opportunity and not just financial stability."Four in ten graduates struggle to find work, while three-quarters won't be able to pay off debt.Thanks to Seeking Arrangement's nifty tool that makes members complete polls before logging in—"We love getting data on our millionaires," Wade explained, "like what airlines are they most likely to fly"—since January 2012, almost 42,000 sign-ups (both male and female) attributed signing to "Fifty." That's 12.6 percent of all sign-ups in that period.The girls, known as "Sugar Babies", are promised the opportunity to earn up to £3,000-a-month to accompany men - some older than their fathers - to restaurants and functions, as well as on weekends away and nights in hotels.Readers of "Fifty Shades of Grey" are flocking to "sugar daddy/sugar baby" online dating site Seeking Arrangement, the company reports.Brandon Wade — founder of Seeking Arrangement and similar sites like Seeking Millionaire.com, Whatsyour Price.com, and Miss — told us that of the 1.6 million Seeking Arrangement profiles, the term "Fifty Shades" is mentioned on them 28,382 times; Christian Grey is mentioned 23,102 times; and Anastasia Steel is mentioned 18,281 times.

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The Big Short, the film adaptation of Michael Lewis' book of the same name about the causes of the financial crisis, opens in UK cinemas this weekend.

"I think when you start reading the book, there are many aspects we find similar to what people on our sites are looking for." In "50 Shades of Grey," virginal Anastasia Steele meets bazillionaire Christian Grey who, after making her sign a non-disclosure agreement, gives her a hefty allowance, a car, and a new penchant for whips, chains, and handcuffs.

Seeking Arrangement has an economically similar mission: to connect young women with rich dudes who will pay for their lifestyles.

Brandon Wade, the founder of Seeking Arrangement, claims 1.4 million profiles on his website belong to students worldwide, with the University of Westminster being the top college for new British sign-ups last year.

Speaking to student newspaper The Tab, Mr Wade said: "Love is a concept made up by poor people.How will the story stack up against the greatest films about business?



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