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We ended up with simple yet sophisticated background/set design that helped put the focus on the story.
Aatma casted several Voice over talents and recorded multiple takes of the script.
Aatma created a high end animated campaign that balanced both these aspects effectively.
Zoosk’s #Heart Friend commercial was included in You Tube’s list of Best/Most Popular Ads of 2013. Thank you so much to our viewers and supporters: we couldn’t have done it without you!
We had to pack in a lot of stuff in 30 seconds and our VO artists did a great job of pacing through it without feeling rushed.
We collaborated with a composer that came up with an original soundtrack that set the tone just right and carried the audience emotionally through the spot Our concept art was so well received that we decided to stay true to the concept and art and match it as much as we could.
Our animators did a great job in keep the animation subtle yet realistic. Below are some snippets from our character design/concept art.
Zoosk needed an emotionally resonant campaign which simultaneously explained the features of their top ranked app.
Our concept artists worked on defining the look and feel of the spot.
We wanted it to have a hand made painterly feel with rich colors to carry the audience through the spot.