Online dating is also relatively popular among the college-educated, as well as among urban and suburban residents.
And 38% of Americans who are single and actively looking for a partner have used online dating at one point or another.
In general, online daters themselves give the experience high marks.
One in ten Americans have used an online dating site or mobile dating app themselves, and many people now know someone else who uses online dating or who has found a spouse or long-term partner via online dating.
Moving beyond dates, one quarter of online daters (23%) say that they themselves have entered into a marriage or long-term relationship with someone they met through a dating site or app.That is statistically similar to the 17% of online daters who said that this had happened to them when we first asked this question in 2005.Even today, online dating is not universally seen as a positive activity—a significant minority of the public views online dating skeptically.At the same time, public attitudes towards online dating have grown more positive in the last eight years: Additionally, 32% of internet users agree with the statement that “online dating keeps people from settling down because they always have options for people to date.” This is the first time we have asked this question.
We refer to these individuals throughout this report as “online daters,” and we define them in the following way: Taken together, 11% of all American adults have done one or both of these activities and are classified as “online daters.” In terms of demographics, online dating is most common among Americans in their mid-20’s through mid-40’s.
Some 22% of 25-34 year olds and 17% of 35-44 year olds are online daters.
Previous (s)hits include the baffling talking about how incredible their experience of using a particular price-comparison website is; the weirdy two-dimensional set ones with a load of people acting like twats; and the original with Nicky Campbell kicking things off by going AAAAAAAAAGGGGGGGGGGHHHHHHHHHHHH!… continue reading »