Demand forecast updating
If not done right, it can lead to unclear and inaccurate forecasting, ultimately putting the long-term viability of the business at risk.The fundamental approach to demand planning needs to change. Different operating models require different processes. Whether it’s a global operating model leading by regions or a country-led model, both are favored by a number of major consumer goods companies.As a result, the demand planning process became flawed, and required a complete overhaul across the industry.
With brands becoming regional, supply chains were quick to follow.
However, demand planning was still typically a local process controlled by the local general managers.