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Particularly important to this discussion is the recent trend of using targeted niche marketing to appeal to particular social groups.

Using social identity theory - an influential psychological theory positing that identities develop through categorization and comparison of ourselves with the social groups around us - I argue that modern advertising has a tremendous and unrecognized influence on our sense of self.

I suggest that the real focus in the debate over legal regulation of advertising should be not on First Amendment protections for artists and activists, but on training our minds to be more aware of advertising’s growing influence on our psyches. Although carefully collected, accuracy cannot be guaranteed. Differing provisions from the publisher's actual policy or licence agreement may be applicable.

Purpose Multi-lane highways represent the majority of the total length of highway network at many countries.

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This essay takes a stand in the brewing legal academic debate over the consequences of advertising.

On one side are the semiotic democratists, scholars who bemoan the ability of advertisers to take control of the meanings that they create through trademark law and other pro-business legal rules.

British dilemma: How do I get his attention and what do I do once I've got it?… continue reading »

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