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Russian Facebook users tend to be unacquainted with each other in real life.Odnoklassniki was founded in 2006 and is the second most popular network in Russia with about 45 million visitors – although it used to be in first place. It is similar to and allows users to get hold of long-lost childhood friends and family members.Interestingly, note how the same post (pictured below) got a relatively similar number of comments, but 150 times less “likes” on VK when compared to Facebook: place on the Russian social networks list, with over 20 million users.It is considered to be a platform for remonstrative youth movements, used mainly by young metropolitan professionals with an active social position – often belonging to a political opposition.The network boasts the longest average time spend per page, significantly more than other social networks. Odnoklassniki users participate a lot in group discussions and reviews etc.The audience tends to be more mature, closer to 40 years old and over, with quite traditional values and settled lives.Demographically it’s dominated by quite young people, or people just over 30 – these people are dynamic and open-minded, with diverse interests, and are likely to have some disposable income.However, businesses, especially foreign ones, have no major presence on VK.
Moi Mir unites all services and options for users of the biggest portal in Russia: MAIL. It is focused on entertainment, online games, sharing music and videos.Note the fact that the Russian language internet space has its own well-established name – this highlights that it’s not just a language issue, but that the whole mentality is different.Founded in 2006, VK is the most popular social network in Russia, with a daily audience of over 50 million users. A mobile number is required for registration, as a code is sent to the mobile phone to activate the account.An app has been developed to communicate via mobile or computer (similar to ICQ service).
At SMX it was confirmed that Yandex is working towards dropping backlinks as a ranking factor and developing a complex technology to access social media content, which eventually will have an impact on Yandex rankings.Therefore, to follow the trend of the ever increasing importance of social media, we have compiled a review of the most important and influential social networks in Ru Net.