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06-Jul-2016 20:46

Reports say there are anywhere from 2,500 to 8,000 online dating platforms worldwide, all with their own unique claim or angle to attract users.

“This is a total virgin science,” Brooks quips with a restrained laugh from his deck in Malta.

Brooks runs Courtland Brooks, an agency that provides strategy, marketing, business development, and media relations for companies in the online dating world.

Just ask Mark Brooks, who has worked in and around the industry for two decades.

It's estimated that 15% of Americans have used dating websites or apps, with numbers expected to rise in the next many years. Marketers have played a huge role in helping this industry grow from simple online personals to complex platforms with millions of users. New innovations and a growing user base now give marketers more data than ever to play with in online dating. No website has found the magic method of creating a love connection.

Even the boomers are getting in on the action, with online dating user share doubling from 6% in 2013 to 12% today.The stigma of meeting your soulmate through a website is dwindling by the day, experts say, especially for millennials and Generation Z.



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