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Today, all peoplemeter panels collecting audience data for TV advertising and programme purposes employ active measurement.
The Active/Passive Metering system actively reads video and audio codes embedded in the programme and is capable of producing audio signatures as a secondary identification method or as a back up.
Second generation mobile telephony systems offering better quality at lower costs to the consumer through the digitisation of the signal and supporting voice, low speed data connections and short messaging services. Third generation mobile telephony systems as result of further progress in cellular transmission technology leading to faster bit rates.
Peoplemeter measurement that registers viewer presence by means of remote control push-button handsets, where panel members are instructed to press at the beginning and end of each viewing session.
Each person (family member) belonging to the panel is assigned their own button for purposes of individual identification, whilst additional buttons on the remote control handset are reserved for recording guest viewing.