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"Online dating is a marvelous addition to the ways in which singles can meet potential romantic partners," study author Dr.Eli Finkel, associate professor of social psychology at Northwestern University, said in a written statement.But "users need to be aware of its many pitfalls." For the study, published in Feb.2 issue of Psychological Science in the Public Interest, researchers analyzed more than 400 studies to find out the real scoop on the billion dollar industry that promises love. All those sites that tout "scientific algorithms" that will help you find love aren't any more effective at predicting whether people are a match than the old fashioned way."To date, there is no compelling evidence that any online dating matching algorithm actually works,"Finkel said in the statement."If dating sites want to claim that their matching algorithm is scientifically valid, they need to adhere to the standards of science, which is something they have uniformly failed to do.FRANKFURT: German broadcaster Pro Sieben Sat.1 said it was buying a majority stake in German online dating group Parship Elite in a deal valuing the company at 300mil euros (RM1.35bil) to expand its digital portfolio.

The study found that online dating is basically a crapshoot when it comes to finding love.

In fact, our report concludes that it is unlikely that their algorithms can work, even in principle, given the limitations of the sorts of matching procedures that these sites use." The authors say current dating algorithms look to predict long-term compatibility by matching personality and attitude traits, but most relationship research suggests that the biggest factors for predicting long-term success are how couples interact and manage conflict. "Eighty years of relationship science has reliably shown you can't predict whether a relationship succeeds based on information about people who are unaware of each other," Finkel told Reuters.