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Haughty culinary types are loath to admit it, but Matheson could be the most relevant chef in the country right now, even though he hasn’t worked in a kitchen for over a year.
He interviewed Stephen Harper during a campaign stop in Whitby last fall—the only accredited press member with body ink spilling out from his collar and sleeves.
Or perhaps you caught his modelling debut for Holt Renfrew in their fall 2015 campaign.
There is that type of famous person you see and you think, .
Lately, though, it’s just as likely you’ve noticed him building his brand away from the kitchen.
Pretty much anytime he leaves his Parkdale house, he’ll hear “Hey, Matty!
” and he’ll try to figure out whether the person is a friend or just someone who recognizes him.
the most of any show on the recently launched Viceland television network, which probably means the most of any show on any network, maybe ever.
On each episode, Matheson visits a different community (bison ranchers in Alberta, French chefs in Hanoi, seal hunters in Nunavut), arriving bull-in-china-shop style to learn about their cultural and culinary traditions. And he’s currently on the brink of massive success.
There was also a recent photo shoot for the Coveteur, the style blog that generally features spindly actresses and fashion-world it girls.
Inspirations for his track-pants-and-T-shirt-heavy wardrobe include ’80s wrestlers (“big guys in big gold chains”), and Eddie Murphy in While fashion plate may be a stretch, Matheson is an undisputed “influencer,” social media speak for people who have managed to turn their existence into fruitful side gigs, if not full-time jobs.
He has 101,000 followers on Instagram, which is more than double any other chef in the city.
His feed is a mix of family and friends, food porn, and partying with Leonardo Di Caprio, which he did when Vice sent him to St. Matheson’s most liked photo to date is a topless selfie with his son, Macarthur, who arrived in March—just one of dozens of #nakedselfies that, if not part of his official job description, have become integral to his success.