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24-Feb-2015 04:08

Most dating sites allow you to narrow your search to specific parameters.

Women just have to click “Looking for: Casual Sex” and they will be bombarded with more attention than they know what to do with.

Men can write something truly misogynistic or insulting to women and look forward to being featured on the many Tumblrs devoted to people who make asses out of themselves on OKCupid and revel in the many people coming by to gawk at the train wreck.

The first step is to think like a marketer: you have a product (you) that you’re trying to move (i.e. This means that your primary photo, the one that appears next to your screen-name in your online dating profile, needs to be a clear shot of your head and shoulders. Not something awkwardly cropped from your vacation snaps. The other aspects of your dating profile in descending order of importance: , you can’t just toss your profile out into the great digital sea and hope that somebody stumbles across you by accident.

You want to send up signs and search lights that lets the right people know: YOU ARE HERE.

Online dating can be an annoying, frustrating experience at times.

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You need to direct your attention to where it does the most good: the people who are already checking you out. After all, dating is all about putting your best, most authentic self forward and we associate marketing with an attractive line of bullshit that’s intended to lure in a bunch of suckers eager to be separated from their hard-earned money.Your messages can be awesome, but unless you have a profile that makes them stop and pay attention… So I’m about to impart to you the secret to online dating success: you need to quit thinking like a lover. Worse, when you bring “marketing” and “internet” together, what’s the first thing that comes to mind? You want as many people as possible coming to see your profile and you want to keep those people around long enough to dazzle them with your brilliance (or at least baffle them with your bullshit) and make them decide that yes, they attention, the kind you don’t want.